Gloucestershire County Cricket Club have agreed a four-year deal with kit supplier Gray-Nicholls.
The new deal will see Glos merchandise more widely available from a variety of Gray-Nicholls outlets, giving more exposure for the club and hopefully boosting sales only previously available from the small on-site club shop and a poorly-managed and under-advertised website.
James Williams, Gray-Nicholls south-west representative, explained the deal: "so many of the Gloucestershire team use our equipment, it only made sense for us to supply the kit for the county also." He described the arrangement as progress for the club commercially: "the aim is to increase the profile of the GCCC brand by having it sold in more shops in the UK than ever before."
This is a positive step forward for the shire who need to develop the commercial side of the cricket club in order to become more profitable. The club falls way behind many other counties in terms of generating non-attendance income and hopefully this deal will be one of many that will enhance GCCC Ltd.